This is one special piece. First, it's a backpack. Second, it's a cooler. Third, it's a seat, and fourth, it's personalized with any name (up to 12 letters) or initials. This custom tailgate backpack cooler seat features a 24-can cooler with a heat-sealed PEVA lining, an integrated folding chair that holds up to 270 pounds, a convenient water bottle pocket and a backpack with adjustable padded shoulder straps. And, it all folds flat.